Mission & Vision
Leadership isn’t downloaded. It isn’t templated. It’s forged in the fire of bold thinking, lived experience, and intentional practice.
Coaching Certifications
Every element of our training is anchored in the International Coaching Federation’s Core Competencies and Code of Ethics.
The Curriculum
We practice and teach Integrative Coaching — blending ICF-accredited mastery with entrepreneurial acumen, delivered through our proprietary ILLUMIN8 framework.
About Us
Alex Street
Brand Storyteller & Storytelling Coach
Alex Street believes your story is your superpower. From performing on stage as an actor to spending 15 years as a pastor, he’s seen firsthand how the spoken word can move people to action. Now, as a Speaker & Storytelling Coach, and author of StoryArc, he helps impact-driven leaders craft authentic messages that create unforgettable brands.
Alex has worked with international speakers, bestselling authors, and business leaders worldwide, guiding them to clarify their message and create stories that drive real impact. They say things like, “I’ve never felt so clear!”, “I finally feel like my story matters!”, and “Alex, you are a wizard!”
When he’s not helping leaders find their voice Alex drinks a lot of coffee, watches a lot of Survivor, and plays a lot of board games, with his wife of 20 years and their three teenage kids in Midland, Ontario. And he’s just getting started.